Beau House features in the Autumn/Winter edition of Platinum Resident

November 2016

Beau House has featured in the Autumn/Winter edition of Platinum Resident – a bi-annual publication aimed at high net worth overseas and London-based buyers looking to invest and live in London. The publication targets an audience keen to understand what the capital has to offer in terms of investment, education and culture.

A front cover story, the piece explores London’s turnkey pied à terre market and the desirability of the properties, covering types of buyers and hotspot areas for purchasing a pied à terre – based on research from both JLL and Savills. It is great to see the W1 postcode included as the first area, with Beau House the only development referenced for the area. Alongside an outline of the scheme, starting price and the concierge services, the piece also provides great positioning for St James’s, with reference to the proximity to luxury retail including Fortnum & Mason. 

A quote from Richard Leslie provides further support for key messaging around the desirability of the scheme, particularly the demand from hedge fund and financial institution workers.